El empleo de métodos Q para la investigación en comunicacióndiseño y evaluación de un estudio comparado a escala europea

  1. Vicente-Mariño, Miguel 1
  2. Grandío Pérez, María del Mar 2
  3. Noguera Vivo, José Manuel 3
  4. Sánchez Gonzáles, Hada 4
  5. Zamora Medina, Rocío 2
  1. 1 Universidad de Valladolid
    info

    Universidad de Valladolid

    Valladolid, España

    ROR https://ror.org/01fvbaw18

  2. 2 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

  3. 3 Universidad Católica San Antonio
    info

    Universidad Católica San Antonio

    Murcia, España

    ROR https://ror.org/05b1rsv17

  4. 4 Universidad de Sevilla
    info

    Universidad de Sevilla

    Sevilla, España

    ROR https://ror.org/03yxnpp24

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Zeitschrift:
Estudios sobre el mensaje periodístico

ISSN: 1988-2696

Datum der Publikation: 2017

Nummer: 23

Seiten: 1419-1436

Art: Artikel

DOI: 10.5209/ESMP.58053 DIALNET GOOGLE SCHOLAR lock_openIdus editor

Andere Publikationen in: Estudios sobre el mensaje periodístico

Zusammenfassung

This article presents the methodological design of an ongoing research project conducted across Europe about the media consumption as a democratic resource. By means of a combination of in-depth interviews, questionnaires and Q methods, a critical evaluation of the benefits and limitations that these methodological innovations could bring to Communication Research is completed. The dialogue established between teams of thirteen different countries fosters a necessary discussion about the challenges imposed by comparative research at international scale. Moreover, the incorporation of Q methods as a central part of the methodological strategy turns into an opportunity to learn and explore the connections between quantitative and qualitative approaches to Social Sciences. The detailed explanation of the decisions taken by the research team during more than two years are offered as an invitation to public discussion and to the application of these techniques during both the data collection and data analysis phases.

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Fuente de los datos: Dialnet