The direct and combined effects of managerial output control and team self-control on innovation speed.
- Pilar Carbonell Foulquié
- Ana Isabel Rodríguez Escudero
Argitaletxea: Escuela Superior de Gestión Comercial y Marketing, ESIC
ISBN: 978-84-7356-565-3
Argitalpen urtea: 2008
Orrialdeak: 36
Biltzarra: Encuentro de Profesores Universitarios de Marketing (20. 2008. Las Palmas de Gran Canaria)
Mota: Biltzar ekarpena
Laburpena
This study examines how control mechanisms used in new product development influence innovation speed. Specifically, we analyze both the direct and combined effects of two types of control: output control and team self-control. Besides, the work explores the moderating effect of product newness on the relationship between the type of control employed and the innovation speed. The frame consisted of 1,650 manufacturing firms with 50 or more employees in various industries. Of the original surveys mailed, a total of 245 completed questionnaires were received. Hierarchical regression analysis procedure will be used to test the hypotheses