Criteria employed for go/no-go decisions when developing successful highly innovative products

  1. Carbonell-Foulquié, P.
  2. Munuera-Alemán, J.L.
  3. Rddríguez-Escudero, A.I.
Aldizkaria:
Industrial Marketing Management

ISSN: 0019-8501

Argitalpen urtea: 2004

Alea: 33

Zenbakia: 4

Orrialdeak: 307-316

Mota: Artikulua

DOI: 10.1016/S0019-8501(03)00080-4 GOOGLE SCHOLAR
Datuen iturria: Scopus