Technology newness and impact of Go/No-Go criteria on new product success
- Carbonell, P.
- Rodriguez Escudero, A.I.
- Munuera Aleman, J.L.
ISSN: 0923-0645
Year of publication: 2004
Volume: 15
Issue: 2-3
Pages: 81-97
Type: Article
ISSN: 0923-0645
Year of publication: 2004
Volume: 15
Issue: 2-3
Pages: 81-97
Type: Article