The evaluation of new utilitarian and symbolic products: The effect of attribute type and product knowledge
- Tomaseti, E.
- Ruiz, S.
Aldizkaria:
Advances in Consumer Research
ISSN: 0098-9258
Argitalpen urtea: 2009
Alea: 36
Orrialdeak: 919-922
Mota: Biltzar ekarpena