Exhibitors’ Performance at International Trade Shows: Does Export Firms’ Experience Matter?

  1. Geldres-Weiss, V.V.
  2. Monreal-Pérez, J.
  3. Geldres-Weiss, S.L.
Journal:
Journal of Promotion Management

ISSN: 1540-7594,  1049-6491

Year of publication: 2022

Volume: 28

Issue: 3

Pages: 288-308

Type: Article

DOI: 10.1080/10496491.2021.1989543 GOOGLE SCHOLAR
Data source: Scopus