Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality
- Riquelme, I.P.
- Román, S.
ISSN: 1572-9362, 1389-5753
Année de publication: 2023
Volumen: 23
Número: 2
Pages: 739-783
Type: Article
Revue:
Electronic Commerce Research