The effect of user-generated content on tourist behaviorthe mediating role of destination image

  1. Hidalgo Alcázar, María del Carmen 1
  2. Sicilia Piñero, María 1
  3. Ruiz de Maya, Salvador 1
  1. 1 Departamento de Comercialización e Investigación de Mercados. Facultad de Economía y Empresa, Universidad de Murcia
Journal:
Tourism & Management Studies

ISSN: 2182-8466,  2182-8458

Year of publication: 2014

Issue Title: SPECIAL ISSUE

Volume: 10

Issue: 1

Pages: 158-164

Type: Article

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More publications in: Tourism & Management Studies

Abstract

The importance of the Internet on the image formation process has been widely recognised by both academic and practitioners. Despite the increasing use of user-generated electronic content as an information source for tourists, its influence on destination image formation is not yet fully understood. In order to bridge this knowledge gap in tourism management, we conducted an empirical study to identify the impact of online user generated reviews on the two dimensions of destination image: affective and cognitive.The results of this study extend previous works by demonstrating how user-generated content affects the image of a tourist destination. This study also analyses the mediating effects of the cognitive and affective dimensions of destination image on behavioural intentions.

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