Privacy calculusFactors that influence the perception of benefit

  1. José-Luis Gómez-Barroso 1
  2. Claudio Feijóo 2
  3. Inmaculada J. Martínez-Martínez 3
  1. 1 Universidad Nacional de Educación a Distancia. UNED (España)
  2. 2 Universidad Politécnica de Madrid
    info

    Universidad Politécnica de Madrid

    Madrid, España

    ROR https://ror.org/03n6nwv02

  3. 3 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

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Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Any de publicació: 2018

Títol de l'exemplar: Indicadores I

Volum: 27

Número: 2

Pàgines: 341-348

Tipus: Article

DOI: 10.3145/EPI.2018.MAR.12 DIALNET GOOGLE SCHOLAR lock_openAccés obert editor

Altres publicacions en: El profesional de la información

Resum

In many cases, users of online applications and services consciously and willingly hand over personal data to obtain a better service or a price reduction. This action assumes –nominally – that they behaved rationally, estimating and comparing benefits and costs (the potential use of their data and to whom it might be given). People have different perceptions about the benefits that result from handing over personal data. This article investigates the factors that influence this differing perception and concludes that those who are addicted to the internet, whose confidence has not been damaged in the past, with less knowledge, and who are more active on the internet are prone to perceive a greater benefit.

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Informació de finançament

The results presented in this article are part of the following research works funded by the Ministerio de Economía y Competitividad of Spain: TUnderstanding personal information-driven markets (ECO2013-47055-R) and Mobile communication and personal information: impact on the content industry, the advertising system and the behaviour of users (CSO2013-47394-R), this in turn coordinated with the MOB AD: The impact of mobile technology on strategic and advertising communication, funded by the Fundación Séneca –Agencia Regional de Ciencia y Tecnología of the Región de Murcia (19451/PI/14).

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Fuente de los datos: Dialnet