Nuevas vías para la comunicación empresarialpublicidad en el móvil

  1. Feijoo González, Claudio
  2. Gómez Barroso, José Luis
  3. Martínez Martínez, Inmaculada José
Revista:
El profesional de la información

ISSN: 1386-6710 1699-2407

Año de publicación: 2010

Título del ejemplar: Documentación en publicidad y comunicación empresarial

Volumen: 19

Número: 2

Páginas: 140-148

Tipo: Artículo

DOI: 10.3145/EPI.2010.MAR.04 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: El profesional de la información

Resumen

La comunicación empresarial en general y la publicidad en particular están necesitadas de estrategias más ajustadas y eficaces. Se presenta la publicidad en dispositivos móviles y se analizan sus rasgos diferenciales, basados en la información personal y de contexto que podría utilizarse. Se analiza su posible evolución a partir del estudio de los factores económicos, tecnológicos y sociales que la van a condicionar a corto y medio plazo.

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