Crítica de la tecnología de reencantamientola comunicación en la era digital

Abstract

The substitution of the enchanted and wonder world by the technological renchanting offers a sequence of problems concerning the rising of digital era. Our Thesis tries to approach to a critical theorization of the new virtual environment. Firstly, by contextualizing the theories about technique and technology, according with the technoscience and the consecutive return to the enchantment. Secondly, we propose to connect new technologies with the socialeconomic context of late capitalism. Thirdly, we realize the renchanting concerning the digital dimension, through the aesthetic constraints, the invisible mediation of the experience and the affirmation of unidimensionality in digital society. As conclusion, the strangeness in relation to the studies concerning digital communication expect us to treat cyberspace as a wonder and instable second reality, that evolves a power source for neoliberalist and market economy.