Consumer adoption of social networking sites: Implications for theory and practice

  1. Lorenzo-Romero, C.
  2. Constantinides, E.
  3. Alarcón-del-Amo, M.-D.-C.
Revue:
Journal of Research in Interactive Marketing

ISSN: 2040-7122

Année de publication: 2011

Volumen: 5

Número: 2

Pages: 170-188

Type: Article

DOI: 10.1108/17505931111187794 GOOGLE SCHOLAR
La source de données: Scopus