Social media as marketing strategy: An explorative study on adoption and use by retailers

  1. Lorenzo-Romero, C.
  2. Constantinides, E.
  3. Alarcón-Del-Amo, M.-D.-C.
Book Series:
Advanced Series in Management

ISSN: 1877-6361

ISBN: 9781781908983

Year of publication: 2013

Volume: 11

Pages: 197-215

Type: Article

DOI: 10.1108/S1877-6361(2013)0000011014 GOOGLE SCHOLAR
Data source: Scopus