Application of social media tools by retailers
- Alarcón-del-Amo, M.-C.
- Lorenzo-Romero, C.
- Constantinides, E.
Livre:
Cyber Behavior: Concepts, Methodologies, Tools, and Applications
ISBN: 9781466659421
Année de publication: 2014
Volumen: 2-4
Pages: 941-962
Type: Chapitre d'ouvrage
