Publications (12) Maria Dolores Palazon Vidal publications

filter_list Marketing

2024

  1. The communication of sustainability on social media: the role of dialogical communication

    Journal of Research in Interactive Marketing

2023

  1. Complaint Handling and Channel Selection in the Interactive Marketing Era

    The Palgrave Handbook of Interactive Marketing (Springer International Publishing), pp. 571-592

  2. Developing customer engagement through communication consistency and channel coordination

    Spanish journal of marketing-ESIC, Vol. 27, Núm. 2

2020

  1. Anthropomorphized vs objectified brands: which brand version is more loved?

    European journal of management and business economics, Vol. 29, Núm. 2, pp. 150-165

  2. Intentional vs. unintentional influences of social media friends

    Electronic Commerce Research and Applications, Vol. 42

2017

  1. This anthropomorphised brand is so loveable: the role of self-brand integration

    Spanish journal of marketing-ESIC, Vol. 21, Núm. 2, pp. 89-101

2016

  1. The need to belong and self-disclosure in positive word-of-mouth behaviours: The moderating effect of self-brand connection

    Journal of Consumer Behaviour, Vol. 15, Núm. 1, pp. 60-71

2011

  1. Marcas de fabricante y marcas de distribuidor: la lucha por el consumidor preocupado por el valor

    Estrategias competitivas en canales de distribución comercial tradicional "versus" on-line (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 161-177

2010

  1. Facebook, tuenti, twitter...: time to move forward with virtual brand communities

    XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 122

2009

  1. Effectiveness of price discounts and premium promotions

    Psychology and Marketing, Vol. 26, Núm. 12, pp. 1108-1129

2008

  1. Brand communities on the internet: A case study of Coca-Cola's Spanish virtual community

    Corporate Communications, Vol. 13, Núm. 3, pp. 255-270

2005

  1. Sales promotions effects on consumer-based brand equity

    International Journal of Market Research, Vol. 47, Núm. 2, pp. 179-204