Publications (3) Maria Dolores Palazon Vidal publications

filter_list Applied Psychology

2020

  1. Intentional vs. unintentional influences of social media friends

    Electronic Commerce Research and Applications, Vol. 42

2016

  1. The need to belong and self-disclosure in positive word-of-mouth behaviours: The moderating effect of self-brand connection

    Journal of Consumer Behaviour, Vol. 15, Núm. 1, pp. 60-71

2013

  1. The role of product-premium fit in determining the effectiveness of hedonic and utilitarian premiums

    Psychology and Marketing, Vol. 30, Núm. 11, pp. 985-995