Publications by the researcher in collaboration with Anne-Kathrin Klesse (3)

2022

  1. Sharing one’s Customization Experience Increases Affective Reactions Toward the Customized Product

2020

  1. When I Share, I Feel Unique: Sharing one’sCustomization Experience Increases Feelings of Pride

2018

  1. The Negative Effect of Sharing Hedonic Customization Experiences on Satisfaction

    11th European Association for Consumer Research (EACR)