Publications (2) Estela Fernandez Sabiote publications

filter_list Strategy and Management

2015

  1. Brand experimental value versus brand functional value: which matters more for the brand?

    European Journal of Marketing, Vol. 49, Núm. 11-12, pp. 1857-1879

2012

  1. Measuring e-service quality in the context of service sites

    International Journal of Electronic Marketing and Retailing, Vol. 5, Núm. 2, pp. 156-172