Publications (5) Estela Fernandez Sabiote publications

filter_list Marketing

2024

  1. Brand Stereotypes: On the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification

    Journal of Business Research, Vol. 177

2016

  1. ‘‘Once upon a brand’’: storytelling practices by Spanish brands

    Spanish journal of marketing-ESIC, Vol. 20, Núm. 2, pp. 115-131

2015

  1. Brand experimental value versus brand functional value: which matters more for the brand?

    European Journal of Marketing, Vol. 49, Núm. 11-12, pp. 1857-1879

2013

  1. Un estudio exploratorio sobre la generación de experiencias afectivo-sensoriales a través de los personajes de marca

    Universia Business Review, Núm. 37, pp. 32-51

2005

  1. Organisational citizenship behaviour from the service customer's perspective: A scale development and validation

    International Journal of Market Research, Vol. 47, Núm. 3, pp. 317-336