Publications (7) Sergio Roman Nicolas publications

filter_list Marketing

2023

  1. Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews

    Journal of Business Research, Vol. 156

  2. Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality

    Electronic Commerce Research, Vol. 23, Núm. 2, pp. 739-783

2019

  1. The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness

    Journal of Interactive Marketing, Vol. 47, pp. 35-52

2018

  1. Parents’ choice criteria for infant food brands: A scale development and validation

    Food Quality and Preference, Vol. 64, pp. 1-10

2010

  1. Antecedents and consequences of adaptive selling confidence and behavior: A dyadic analysis of salespeople and their customers

    Journal of the Academy of Marketing Science, Vol. 38, Núm. 3, pp. 363-382

2005

  1. Organisational citizenship behaviour from the service customer's perspective: A scale development and validation

    International Journal of Market Research, Vol. 47, Núm. 3, pp. 317-336

2001

  1. Nuevas tendencias en la dirección de ventas y en la venta personal

    Cuadernos de administración, Vol. 17, Núm. 26, pp. 153-176