Customer relationship management and its impact on entrepreneurial marketing: a literature review

  1. Guerola-Navarro, V.
  2. Gil-Gomez, H.
  3. Oltra-Badenes, R.
  4. Soto-Acosta, P.
Journal:
International Entrepreneurship and Management Journal

ISSN: 1555-1938,  1554-7191

Year of publication: 2024

Volume: 20

Issue: 2

Pages: 507-547

Type: Article

DOI: 10.1007/S11365-022-00800-X GOOGLE SCHOLAR lock_openOpen access editor

Sustainable development goals

Data source: Scopus